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Ten Years Later, Beauty Is Thriving, Says NPD

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By: TOM BRANNA

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Since 1997, beauty sales in U.S. department stores have grown nearly 33% and the industry has added over 1,000 brands, that’s according to the NPD Group, which is marking its 10th anniversary with a special report on the past 10 years in the beauty industry. While more young people are purchasing beauty products, Baby Boomers are also influencing the marketplace. Men are into grooming products more than ever, and the marketplace is more ethnically diverse. Designers and celebrities have made a ...

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